Diet Coke Partnership

Two new images were released in high quality of promotions for Diet Coke with Taylor! Check them out by clicking the thumbnails below.

Thanks to Diet Coke, there will be another ticket scavenger hunt, this time in Chicago!

The information is as follows:

Diet Coke Hides “Silver Tickets” In Chicago, Giving Local Taylor Swift Fans Extraordinary Access to Her Sold-Out RED Tour

Area residents can follow @DietCoke on Twitter for clues to uncover secret location

WHAT
Diet Coke will prove Taylor Swift fans are the lucky ones with a social media-fueled Silver Ticket scavenger hunt that gives Chicago-area residents a chance to win coveted tickets to her sold-out RED Tour.

This Wednesday (August 7) at 8 a.m., Diet Coke will release the first of a series of Swift-inspired clues on Diet Coke’s Twitter handle, @DietCoke, leading Taylor Swift’s biggest fans in Chicago, Ill., to the hidden location of the Silver Tickets. The first four fans age 18 and older who arrive at the “Silver Ticket” location in Chicago will each receive two passes to see one of Swift’s concerts at Soldier Field, August 10.

Chicago is one of several markets across the country where Diet Coke will hide Silver Tickets to Taylor Swift’s highly anticipated RED Tour. In addition to the Silver Ticket program, Diet Coke will give fans extraordinary access to Swift through social, in-person and in-retail experiences during her sold-out RED Tour. From Swift’s first show in Omaha, Neb., to the final tour stop in Nashville, Tenn., Diet Coke will bring fans even closer to their favorite superstar.

Fans can follow @DietCoke and #DCSilverTicket for exclusive Silver Ticket access.

WHEN/WHERE
August 7
Chicago, Ill.
First clue released at 8 a.m.

CONTACT
Tim Holtz
Phone: 414-940-3556
Email: timh@fasthorseinc.com

Thanks to Tim and Cydney, we have great news!  Below is information about a new contest through Taylor’s partnership with Diet Coke.  The winner gets $10,000 and the opportunity to meet Taylor on the Red Tour!  You can see the contest’s website and enter by visiting DietCoke.com/DesignerChallenge.

Young Designer Challenge

Diet Coke is teaming up with Taylor Swift and renowned fashion designer Rebecca Minkoff to give one lucky fan the opportunity of a lifetime to become the next great fashion designer (and meet Taylor Swift) in the Diet Coke Young Designer Challenge. 

Those who enter the design challenge and submit a Diet Coke T-shirt design, inspired by Taylor Swift, before May 31 will have the chance to:

— Join the ranks of notable designers and have their design featured in all U.S. Target stores this fall
— Win a $10,000 cash prize to pursue creative endeavors
— Win a fly-away trip to meet Swift at one of her final U.S. RED Tour stops in Nashville, Tenn., this September

And Swift is no stranger to extraordinary style. You can check out a video featuring Swift’s thoughts on personal style and how she approaches fashion here: http://www.youtube.com/watch?feature=player_embedded&v=3heblmOC6TU

Taylor’s new ad for Diet Coke will air tonight on Fox during American Idol. Thanks to Tim and Cydney from Diet Coke, we have inside news from the partnership and the video linked below! Take an advanced look below!

As part of the new partnership between Taylor Swift and Diet Coke, Taylor will be featured in all key marketing efforts for her favorite beverage– including TV advertising.

Taylor’s first TV commercial with Diet Coke will premiere this evening on American Idol, but we wanted to give you a first-look preview at the spot, which features Taylor’s latest single, ’22.’

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Tour Dates

>>August 10: Chicago, Illinois

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